Four dealership tips for successful video marketing

As vehicle sales and service become more complex and impersonal, customers still want to see and hear people in a real-life context. The need to create engaging videos for your dealership has never been greater. 

What makes a video successful in building a dealership’s business? Here are four tips to use when creating your video content.

  1. Good videos inform or entertain, but great videos do both. Mixing in the right visual content to keep the viewer interested is more than an art form. Top videos have great content delivered in a conversational tone. We buy from people (and businesses) we are interested in. Use the talented people on your staff to create videos about your dealership. 
  2. Good planning can prevent a poor outcome. Define the purpose of your video, say introducing the new Service Manager. Have the new Service Manager write out their on-camera script and practice it. Clean up the areas that will be in the video. Devote the time it will take to create the video so no one is rushed. Then revise until they are as good as you can make them. Rambling videos bore viewers, so keep your videos as brief and tight as possible.
  3. Distribute your content where your customers are spending their time. Having access to your staff videos on your website is crucial. Don’t just post them on YouTube. Some customers research a vehicle, then do a quick tour of your site to learn about the staff. Here’s where the emotional connection fostered by a video can result in a sales lead.
  4. Develop a video strategy. If you do not have a video strategy, now is the time to create one. Your website provider can help you place content. If you need help deciding what video content to add, we can guide you at VehiclesTEST. 

Again, it’s time for video. Even with coronavirus restrictions, video is flourishing and a great way to safely social distance.

For more information on using video at your dealership, please reach out to Doug Thompson at (954-629-2242), or visit his calendar to set up a demo with him.