---
title: Top tips for using video in email marketing
description: Video email marketing connects salespeople with leads and customers. Benefits of video email marketing include better open rates, click-through rates and conversions.
---

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[How car salesmen can use video](https://www.vehiclestest.com/blog/tag/how-car-salesmen-can-use-video) [Honda videos](https://www.vehiclestest.com/blog/tag/honda-videos) [Toyota videos](https://www.vehiclestest.com/blog/tag/toyota-videos)

# Top tips for using video in email marketing

 Published by [Doug Thompson](https://www.vehiclestest.com/blog/author/doug-thompson) on Mar 23, 2022 2:35:01 PM

Video email marketing connects salespeople with leads and customers. Benefits of video email marketing include better open rates, click-through rates and conversions. Videos help in building customers' trust and they deliver an emotional impact.  Marketers have a huge opportunity with video in email marketing. Some of the effective ways to integrate video into your email marketing include:

 

1. Link Videos to Landing Pages: When a customer clicks on a video in the email, they should be taken to a landing page in your website featuring more videos and several key marketing messages. Here is an example on DCH Honda of Oxnard: [https://www.hondaofoxnard.com/virtual-test-drive.htm](https://www.hondaofoxnard.com/virtual-test-drive.htm)

[![Honda of Oxnard auto flicks](https://www.vehiclestest.com/hs-fs/hubfs/Honda%20of%20Oxnard%20auto%20flicks.jpg?width=1810&name=Honda%20of%20Oxnard%20auto%20flicks.jpg)](https://www.hondaofoxnard.com/virtual-test-drive.htm)

1. Include the Word “Video” in the Subject Line:  Try using the word “video” in your subject line. It may make your video email attractive and more users are likely to click on it.

 

1. Place a Call to Action in the Video Prominently:  With a video email, the goal is to encourage the customer to watch the video, so be sure to include the call to action in a prominent place. Your CTA should live in both your video content and the text portion of your email.

 

1. Set objectives and plan your campaign accordingly:  Set your objectives clearly as you plan your email campaign. In dealerships, video emails can be used for general email marketing campaigns and in the lead follow-up process. The goals for a general email campaign may be to generate leads, create goodwill, offers, to raise brand awareness. For lead follow-up process, the objectives can be to engage the customer, set an appointment and ultimately come in for a test drive.

 

1. Don’t Reinvent the Wheel: Use the same marketing content and messaging your dealership already has. For example, if you are creating video emails for lead follow-up, use the current templates and messaging as a guide. You are delivering the exact same message but in a more emotionally engaging, compelling format.

 

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.

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The need to create videos for your dealership has never been greater. With appropriate videos,...

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