How to convince your sales team to use video

  • Prasanthi Pittala

Some automotive salespeople understand the value of video messaging and are already using it. But others may see it as an interruption because in car salespeople are creatures of habit. They see anything that challenges the process that's already working as an unwelcome interruption, even when it's good for them. 

These salespeople need to be convinced to utilize video for their communication when someone is shopping for a new Honda or Toyota. Videos easily communicate your brand's message and provide future customers with an inside look at your entire operation.

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Videos are a powerful tool in car sales because of their ability to engage the viewer. Videos make your email more engaging and effective when it comes to a new Honda or Toyota model, especially when you insert a new model Virtual Test Drive in the email. 

By using video, you can tap into the imagination of an audience that absorbs information visually. Sales teams get the best value out of video when it’s driven by a proper rollout strategy. Video messages are proven to earn 3x higher response rates than email or texts alone. Even then there could be few detractors that can dampen everyone else's results.

VehiclesTEST’s Honda and Toyota video reviews can give your prospect a full review of the vehicle they are interested in. These are virtual test drives that answer most of the buyer’s basic questions. Check out any Honda or Toyota video road test via the links below on two leading dealer websites.

Watch VehiclesTEST Honda videos:

Watch VehiclesTEST Toyota videos:

The car business is changing as the industry moves toward more digital-centric sales processes. The consumer is driving sales and car salespeople are evolving too. Social media sites are clearly a major influence in a buyer's decision-making process. Videos give rich content to post across your social media pages, which helps to connect with customers. To get your entire sales organization to understand video utility and adopt it in a fashion that quickly impacts the sales pipeline, you need to sell your team on the idea. There has to be a video rollout strategy so instead of leaving video success up to chance, you are arming the sales teams with tools to do better.

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242) or visit his calendar to set up a demo with him.