On an average, car buyers spend 14 hours online researching vehicles. Digital retailing is the go-to way for shopping these days. So, it’s important that your online presence stands out among dealerships car customers see throughout their search. Digital retailing requires a digital showroom that instantly engages customers when they land on your website, helps them through the selection process and adequately reflects your brand experience.
An efficient and easy way to attract online shoppers to your dealership website is to offer the video content they are searching for elsewhere. Videos engage, inform and influence car shoppers, as the viewers retain 95 percent of the message when watching a video, compared to 10 percent when reading the same message in text.
VehiclesTEST is an independent video-testing company that produces high-quality video reviews of new, current-generation Honda and Toyota vehicles. Since 2007, VehiclesTEST has been a leader in video reviews of Honda and Toyota models. Presented by experienced car reviewers, these tests offer vehicle specific detail, combined with the opportunity to see the car inside and out, and in action on the road. We are here to help provide you with all the tools and information necessary for the customer to make an informed decision during the car-buying process. We can help with implementing strategies for making the car buying process smoother and easier.
Overall engagement on your Vehicle Details Page (VDPs) increases by an average of 600 percent with walkaround videos compared to the engagement on a typical static page. VehiclesTEST makes it easy for you to add video reviews of Honda and Toyota vehicles right on the New Inventory pages and can drive more traffic to your website using Google Indexing of the videos through its streaming partner Flick Fusion. One of the best features of VehiclesTEST videos is that all vehicles are showcased with a 4-minute-plus video including highway and city running footage and commentary on the actual use in real-life situations. The video reviews cover all aspects from performance to fuel economy, features and insights about the vehicle.
Honda: Watch VehiclesTEST video example on Metro Honda.
Toyota: Watch VehiclesTEST video example on Vandergriff Toyota.
Having information on the website is great. But this information serves no purpose if the customer cannot find it easily. Make sure searching content through your website is easy. If customers do not find the information they are looking for they will move on to another dealership's website. Shoppers enjoy the ease of browsing online, so make sure to create the best online experience possible.
More and more customers are choosing to complete the entire car-buying process online. To have a chance to win their business, you’ll need to explore solutions designed to deliver the best digital retailing experience to your customers - starting with a digital showroom.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242) or visit his calendar to set up a demo with him.
