A vehicle demo video helps get true information in front of car shoppers early in their buying cycle. These videos are highly beneficial to set the expectations right for the customer as well as help them educate about the vehicle they are interested in. These types of videos are...
How to use video to exceed sales targets
- Prasanthi Pittala
Top dealerships understand the importance of consumer trust. The current approach by many salespeople is to rely on customers walking into the dealership and hoping to close a deal. This approach is no longer effective in today's virtual world as the ability to meet in-person is...
Video ‘cold’ call customers through email
- Doug Thompson
To be successful at sales prospecting for car buyers, you need to be able to reach out and connect with customers. Confidence is great as a salesperson, but you must get your foot in the door with a cold call or email that caught the prospect’s attention.
Using video to market your CPO program
- Doug Thompson
To raise awareness for your certified pre-owned (CPO) vehicles program, try using videos to capture the attention of online car shoppers. Videos are a great way to highlight the value of these vehicles compared to the value of your regular, pre-owned inventory.
Tips for an effective dealership websites
- Prasanthi Pittala
On an average, car buyers spend 14 hours online researching vehicles. Digital retailing is the go-to way for shopping these days. So, it’s important that your online presence stands out among dealerships car customers see throughout their search. Digital retailing requires a...