Personalized video gets customer's attention

  • Doug Thompson

Everyone wants to feel like they are special. And the perfect way to do that online is to record and send a personalized video message. It’s an effective way to catch the attention of your viewer and get them engaged.

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Make sure video content is easy to find

  • Doug Thompson

Don’t waste time creating or subscribing to high-quality Honda or Toyota brand videos, only to have very few potential customers view the content. In addition to being disappointing, not enough viewer engagement means fewer conversions.

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How to convince your sales team to use video

  • Prasanthi Pittala

Some automotive salespeople understand the value of video messaging and are already using it. But others may see it as an interruption because in car salespeople are creatures of habit. They see anything that challenges the process that's already working as an unwelcome...

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Why video is important in emails

  • Doug Thompson

Despite competition from text and chat apps like Slack for reaching car buyers from your Honda or Toyota dealership, email is still a primary means of communication. Even millennials spend more than six hours a day reviewing their email inboxes. 

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Key video and digital marketing trends 2022

  • Doug Thompson

Video marketing is one of the top ways to engage customers, ranging from explainer videos of the new Honda and Toyota models to video walkarounds of vehicles, to live interactions, and more.

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