Dealership videos are crucial for engagement

  • Doug Thompson

Having your Honda and Toyota customers spend time on your website is extremely important for conversions. Knowing this, your dealership must energize your leading salesperson: your website.

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Use video to ‘stop the scroll’ on dealership social media

  • Doug Thompson

Scrolling through Facebook, InstaGram and Twitter is an art form for most people. It is amazing how fast we take in, and the move past, images and content. The time spent on individual posts and pages can literally be less than a second. 

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Tips to overcome camera shyness to create great videos

  • Doug Thompson

Are your Honda or Toyota dealership employees camera-shy? It’s difficult to implement an effective video marketing strategy when nobody likes to be on camera. However, persistence pays off.

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Service videos help build customer trust

  • Doug Thompson

Sometimes car dealership service customers do not understand the price or complexity of the work being done, and that can lead to confusion. While it is the job of the service team to explain exactly what is entailed on a service ticket, it might not be clear in a phone call.

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Top ways dealers create personalized videos

  • Doug Thompson

If you have decided to use personalized video in your sales process, you have tapped into a powerful and effective way to grab and hold customers’ interest. Video can play an integral role in converting prospects to paying customers. Video can also help you increase customer...

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