The need to create videos for your dealership has never been greater. With appropriate videos, dealerships can guide customers throughout the car buying process and provide the personal connection that is still missing. Videos can be used in awareness, consideration and decision-making stages. According to HubSpot, adding a video to an email marketing campaign increases the click-through rates by 200 to 300 percent.
A fun fact: Digital marketing experts estimate that a single minute of video content equates to 1.8 million spoken words.
Using the power of video at your dealership is an inexpensive, easy and smart way to market your business. It is important to use the right type of videos depending on what the customer is looking for. Using appropriate videos can take your video marketing strategy to the next level and provide the best experience for your customers.
Here are four types of videos that work for vehicle dealerships:
1. Create a “Thank-you note video”: Customers are often ignored after they have done business with your dealership. A "thank-you" note along with "Is there anything we can help you with?" goes a long way in building the relationship. People love to be appreciated and when you express gratitude, it will have a lasting impact. Also, adding a line that you are ready to help them with their future needs or if they are having any questions, concerns will show that your dealership cares. This means they are more likely to refer your dealership to friends and family.
2. Customer testimonials: Testimonials are video endorsements from real customers who share their experience with a product or service and recommend it to other potential customers. These videos strengthen the credibility of your dealership. Customers believe in what's being advertised when they identify the source of the information and testimonials provide the perfect way to bridge this gap.
3. Introductory Videos: Customers want to know the people they are going to do business with. Give customers a sneak-peek of your dealership by taking a short and fun video of your staff. It’s also a great tool because your customers can identify and relate to people when they walk into your dealership. This content is also great for social media and it will likely be shared by your followers, which means a greater reach.
4. Vehicle feature videos: Great videos inform, entertain and engage. These videos are great for teaching customers about their next new vehicle. When these videos are entertaining and engaging, customers are not just going to retain the information, they are also going to remember the person that conveyed the information. VehiclesTEST creates videos just like these for all the new Honda and Toyota models:
Example of VehiclesTEST Honda video test drives: https://www.curryhondaga.com/virtual-test-drives.htm
Example of VehiclesTEST Toyota video test drives: https://www.toyotaofdallas.com/virtual-test-drives.htm
Videos are no longer optional. They are the best tool available for digital marketing. Use videos to establish the emotional bond with your audience.
Does your dealership need help with marketing? Do not hesitate to contact us. For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.