How do people learn? It’s documented that people retain 20% of what they hear and 30% of what they see. But when you combined hearing and seeing, the comprehensive level jumps up to an amazing 70%. So when a customer visits your dealership website, or opens up an email that has a video of the vehicle they are interested in, they are at least 40% more likely to form an emotional attachment and remember “your” inventory if they are able to watch videos of the vehicles on your VDPs.
More than 85% of today’s consumer’s say that they prefer product video over photos and a text based product description. Shoppers are significantly more likely to spend a greater amount of time on your VDPs — and more likely to return to your website at a future time — if they know that they can receive their content the in the form in which they desire to receive it, which is a video.
It gets even better. Customers using VehiclesTEST’s Honda and Toyota video reviews have a built-in library of all the new model videos at their fingertips. These VehiclesTEST videos can then also be utilized by your sales team and/or BDC team for lead responses.
Instead of the time consuming, over and over process of shooting one video that would be seen by one person, of checking out the keys, finding the vehicle on the lot (in the heat, cold, rain, snow), pulling the vehicle out of the line, shooting the video, parking the vehicle, walking back inside, checking in the keys, uploading the video to a “host”, grabbing the URL and sending the video URL out in an email…the sales or BDC team member can now simply pull up the existing video (being used on the VDPs) and email it out.
It’s simple. Check out any Honda or Toyota video road test via the links below.
Watch VehiclesTEST Honda videos:
Watch VehiclesTEST Toyota videos:
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
