Dive into Digital Retailing

  • Prasanthi Pittala

Digital retailing is a hot topic these days, and many dealers are thinking about the best way to establish an online car-buying process. New technology and tools promise to help dealers address the financing and purchasing part of the process, but what about vehicle selection?

Digital retailing requires a digital showroom that instantly engages customers when they land on your website, helps them through the selection process and adequately reflects your brand experience.

For an immersive and educational online car-buying experience, videos are the answer. A lot of information can be conveyed in short videos designed to capture consumers’ emotions and attention.

We recommend creating a variety of video content for your digital showroom so that you can use it for more than one purpose. In addition to posting videos in your digital showroom, use them across all marketing channels including email, social media, digital ads and on third-party auto sites.

More and more customers are choosing to complete the entire car-buying process online. To have a chance to win their business, you’ll need to explore solutions designed to deliver the best digital retailing experience to your customers — starting with a digital showroom.

For more information click here: https://www.autosuccessonline.com/is-the-auto-dealership-dead/

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.