Automotive videos are excellent for increasing engagement and eliciting feedback from customers. Therefore, make sure you are familiar with the details of the deal in order to get the most engagement out of each video.
Learn where the leads are coming from, what the buyers have seen, and any reasons they may have for being interested in a certain vehicle. Every video you send to a prospective car buyer should be designed to grab their attention and advance the sale. You need to persuade the customer to make an appointment and visit the dealership to look at cars.
For instance, you should keep in mind all of the research the buyer has done when you send a video to an internet buyer who filed as an online lead. If they hadn't supplied the lead in the first place, the online buyer is probably already convinced about the car.
Keep in mind that these customers looked at a particular automobile and were so impressed that they provided you with their contact information (phone, email, etc.). Therefore, it is unlikely that the video needs to go into great depth about the car. Instead, you should focus on the most compelling arguments for visiting the dealership to inspect the vehicle in person.
These buyers want you to get in touch with them, and videos can help you stand out at a time when customers are probably in contact with several dealerships.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242) or visit his calendar to set up a demo with him.
