Tap into Customer Reasoning with 3rd-Party Video

  • Doug Thompson

Building trust with customers on a Honda or Toyota dealership website is not easy, and that’s where VehiclesTEST’s third-party video model reviews come in. When a customer is trying to decide on the purchase of a $20,000–or $40,000 and up–vehicle, they are looking for ways to justify their decision.

VehiclesTEST’s video model reviews, like these on Toyota of Dallas, are presented clearly and objectively for customers to watch. There’s no sales pressure or advertising hype, just a model review hosted by an editor to show the features and benefits of the vehicle. 

The customer validation is the same on Honda dealer websites, as in this example of our VehiclesTEST Honda video reviews on Metro Honda, where customers can watch any model video and then search for the model they like in New Inventory.

You've seen it happen in your showroom: car shoppers make buying decisions based on emotion, then justify them with logic like our VehiclesTEST videos.  

Video is the best tool to validate emotion. When you combine sight and sound, you’re creating that feeling of trust. The need to feel good, secure, confident, and knowledgeable. 

Video is the only form of marketing that can connect with other people through their facial expressions, body language, and voice.  Video marketing is the best way to truly get a sense of another person’s passion, excitement, and character.  

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.