- Prasanthi Pittala
The automotive industry is shifting gears. Buyers are spending more time researching their next vehicle online before coming to the dealership.
But the customers are often ignored after they visit the dealership. Whether you successfully close a deal or not - a thank-you video after the customer leaves the dealership will help continue and build the relationship. A little bit of gratitude goes a long way when it comes to thanking customers. Sending a thank-you video is a more personal way to do it than a typical thank you card, phone or email.
Expressing gratitude is a solid foundation to any relationship. After all, dealerships depend on relationships to thrive their business. When you express gratitude, it has a lasting impact on the person you express it to. People love to be appreciated. Hence, they will remember you and your dealership for a very long time.
Customers should not be just numbers to sales people. It’s important to take the time to follow up on each specific interaction and express genuine appreciation for the business opportunity. So, even if the customer didn’t leave with a car this time, it doesn’t mean they won’t at all. Whether they walk out with or without a vehicle - tell your salespeople to send a video email expressing gratitude and thanking customers for their time. This is how you earn loyal customers.
A simple thank-you video doesn’t have to be scripted or long. There is no need for flowery words. Keep the conversation simple and casual. Show sincerity with your face and eye contact. A simple one -minute will suffice and go a long way in customer relationships.
For more information on using video at your dealership or to set up a blog, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.